Manager of Subscription Products

DeviantART.com is home to the largest art community on earth. Home to over 16 million registered members and over 100 million unique artist generated works of art, deviantART has established itself as the online capital for creative interaction where artists and art lovers are able to share, teach, and even sell the products of their digital imagination. This innovative web-based environment redefines the boundaries of art and technology and has created unparalleled opportunities for artists to promote and profit from their work.  It is also a massive social network with visitor and page view totals that place deviantART in the top 100 of all trafficked websites on the Internet.

deviantART’s Premium Membership/subscription program provides site members with additional profile personalization options, browsing enhancements and exclusive discounts on prints and art products.  This robust program is utilized by the most loyal members of deviantART and is one of the company’s key revenue generating products. 

To apply to this position please answer the following questions in your cover letter.

•    Name three sites where you are an active participant.
•    What is your favorite online store and why do you shop there?

Core Objectives:

•    Establish metrics to track the performance of the subscription service, set revenue and growth targets for the program
•    Collaborate with Marketing to conceive and implement innovative and effective marketing promotions/strategies to increase subscription rates
•    Increase member retention rates and customer satisfaction for subscription products
•    Increase product value by championing new and innovative subscriber-only site features based on community surveys, user demand, and feedback
•    Continuously optimize e-commerce transaction paths, SEO channels, and marketing pages for subscription initiatives to increase conversion rates
•    Establish relationships with third party vendors for subscriber-only services and discounts
•    Create cost-effective off-site communication strategies to promote the subscription program (PR, meet and greets, event attendance)
•    Keep senior management informed of subscription program performance and developments

Requirements:

•    3+ years working in or directly managing a suite of subscription or eCommerce products
•    Experience in leading Internet products with profit and loss responsibilities
•    Experience in user-centric product development and design
•    Background in multivariate product testing, SEO, SEM, email, and social media marketing
•    Strong analytical and business skills, with ability to author detailed functional and non-functional requirements
•    Strategic, creative thinker who can balance short term operating needs with longer term strategic initiatives
•    Experience directly managing and leading cross functional teams
•    Strong track record of setting and achieving goals
•    Interest in the art community is a plus.  Must also posses a strong understanding of online community dynamics and behavior
•    BA/BS/MS/MBA from a top university with proven quantitative and analytical skills

Salary/Benefits:

Salary commensurate with previous work experience. Stock options, health care, 401K plan, paid vacation days and holidays, flexible work hours and an employee referral bonus program are available to full-time US employees.